Problem
Shifting the focus
The rebranding marked a shift from a female-specific focus to a more gender-neutral approach, reflecting the company’s growing and diverse client base. The founder Irene renamed the company Rizing — a name inspired by the Gen Z slang “rizz” (referring to charisma) and the word “rising.”
Solution
Brand Identity
I created brand assets to match with a trustworthy and dynamic vibe, targeting tech professionals who value authenticity and sustainable growth.
Logo Development
Introducing the new brand identity
Exploring wordmarks and marks to land on a confident, modern identity for the new B2B direction.
Outcome
A brand built to grow with the business
